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The link name does not have to be the same as the title of the
content item. Now, Search Engine Optimization (SEO) wisdom tells us that the anchor text of a link, the
actual words visible in the menu item are very important to achieve a good search
engine rank position (SERP) with that key phrase. An example for showing what not to do. It would be pointless to try and achieve SERP for
the phrase “about us”. If my website sold widgets, then it would make more
sense to have a link that said “About our Widgets.” Then at least I get Google
points for having “widgets” in the link. For the most benefit, the title of the
page I am linking to should also have the keyword phrase/anchor text in some
version, perhaps “About Widget Inc, your quality supplier for Widgets”.
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