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Creating and launching your website is only the first step. Once you have, you'll need to get traffic for it to be successful. But this isn't the Field of Dreams. If you build it, they won't come by themselves. You have to go out and get them.
This work is commonly known as Search Engine Optimization or SEO.
Search engine optimization (SEO) might be one of the most maligned subjects on the web. From talk of black-hat SEO (where people use unethical methods to gain rank in search engines) to white-hat SEO (the way the good guys operate), how best to get traffic to your site is loaded with opinion and myth.
Trying to learn about SEO is difficult, to say the least. There are a few problems:
- No one knows for sure what works; the search engines won’t reveal their algorithms.
- Many people pushing SEO information are in business only to make easy money from providing minimal or poor services.
- The whole topic is really complex (see point 1).
This video tutorial emphasizes something slightly different, known as search engine marketing (SEM). This lesson points out some obvious SEO tips and how they apply to your site, and it also discusses a more holistic marketing plan, including such strategies as pay-per-click and blogging. The tutorial covers the following topics:
- Why do you want traffic to your site?
- How can you get traffic to your site?
- How can you get organic traffic with SEO?
- How can you get referral traffic?
- How can you get pay-per-click traffic?
- How can you use email marketing to get traffic?
- What is an SEF URL?
This 30 minute video will take you through the basics of SEM and provide clear actionable steps of things you need to do to launch your new site and get traffic.
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